Dan The Man

TV and digital are the brand’s left and right hands.

And winning brands go to the plate with a both hands wrapped firmly around the bat.

Here, listen to the master tell it…

“What this business is about is not about selling stuff,” he says. “This business is about creating strong provocative relationships between good companies and their customers. Those relationships will feed the business, but you have to feed the relationship first.”

via: 2020 Vision

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.