Dan The Man

TV and digital are the brand’s left and right hands.

And winning brands go to the plate with a both hands wrapped firmly around the bat.

Here, listen to the master tell it…

“What this business is about is not about selling stuff,” he says. “This business is about creating strong provocative relationships between good companies and their customers. Those relationships will feed the business, but you have to feed the relationship first.”

via: 2020 Vision

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.