Dallas Secedes From Bible Belt

Brandweek: The Dallas Convention & Visitors Bureau wants to get the word out that the Texas city welcomes everyone unconditionally.
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The bureau’s new Web site launched this week, glbtdallas.com, features content for gay, lesbian, bisexual and transgender travelers including GLBT TAG- (Travel Alternatives Group) Approved hotels—now standing at 16 properties—and other gay-friendly restaurants, art museums and cultural venues. Other information includes GLBT resources, event calendars, photo posts and nightlife features.
“Oak Lawn, our GLBT neighborhood, is out, proud, always bustling and full of things to do,” said Ross Crusemann, svp-marketing for the Dallas CVB. “Our city has the sixth-largest gay population in the United States, and we score the highest among the nation’s 10 largest cities based on the gay index.”
The gay index is a study published by Gary Gates, a demographer at the Urban Institute.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.