Curtains Up

According to Ad Age, Digitas is getting into the branded-content game with the launch of a new offering called The Third Act.
Third Act will develop and produce branded-content ideas and manage distribution strategies for the content. It sits under the umbrella of Digitas, part of Publicis Groupe, and will serve both Digitas clients and its own roster.
The unit will be run by senior VP-managing director Stephanie Sarofian. At this point, the agency is mum on which brands Third Act will be working with.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.