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Curated Word-of-Mouth Used To Inspire North of the Border Vacations

July 9, 2010 By Leave a Comment

One of the things I love about digital is how well it supports experiential marketing.
Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time.

The Canadian Tourism Commission is on the right page with their interactive mural installations. They are meant to inspire Americans to book a Canadian vacation. To do that, the installations pull content from Twitter to display real-time updates from and about Canada.

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Filed Under: Digital, Experiential, Travel/Tourism Marketing, Word-of-Mouth
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.