Curated Word-of-Mouth Used To Inspire North of the Border Vacations

One of the things I love about digital is how well it supports experiential marketing.
Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time.

The Canadian Tourism Commission is on the right page with their interactive mural installations. They are meant to inspire Americans to book a Canadian vacation. To do that, the installations pull content from Twitter to display real-time updates from and about Canada.

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