CTOs Worth Their Weight In _________

Fred Wilson, a.k.a. “A VC” on the need for a great Chief Technology Officer:

Great managers are hard to find in any line of work. But managing developers is even harder. The better the developer the harder they are to manage. I assume its a bit like managing high maintenance entertainers. The best developers are artists who are often moody, are anarchists who have bursts of creativity and equally long periods of uselessness. They are strong willed people who will fight with their colleagues over anything and everything. The people who have mastered the art of managing these kinds of people are a rare breed and every great technology-based business needs one of them.

Wilson invests in start up tech companies, but the same can be said for the agency business. We’re all in communications technology today, as well as marketing communications. Providing strong leadership for the code monkeys is good stuff, but the ability to translate the thinking into English for one’s team members and clients is arguably even more important.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.