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Crossing The Line?

August 16, 2007 By 6 Comments

Manhattan Mini Storage is used to walking a fine line with controversy, but have their new ads in and around New York City crossed that line?
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(image source: WCBSTV.com)

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Filed Under: Art of Advertising
About Shawn Hartley
  • kokomjolk

    It certainly caught my attention to the point where I am commenting. I guess the thinking is that NYC dwellers are so overexposed that this ad just pushes the line, instead of running right through it. It kind of makes the sensitivity issue with the apple ad seem weak.
    With that said, you can’t equate women who had to resort using clothes hangers for abortions with a lack of closet space. I mean, I just had to go back and look at the ad again to make sure that is what’s going on here.

  • Nothing

    There’s no line. An advertiser just has to be ready to accept whatever happens and whoever decides to make it an “issue.”

  • http://tangerinetoad.blogspot.com Tangerine Toad

    The other danger, of course, is that people may assume Kenneth Cole has gone into the storage business ;)

  • ilikeit

    I’m sure they have researsh that tells them the Self-Righteous Busybody market already has plenty of closet space.
    All potentially offensive joking aside, I like this. Can you imagine if everyone advertised with the political beliefs of their CEO (or whomever) front and center? It sure would make choosing the brand of paper towel you prefer (or other parity product) easier.

  • t

    i can certainly see people being offended by this ad. that being said, i don’t think it’s a very good ad. i just don’t see the point of linking storage space with abortion. it’s trying to create a connection where there isn’t one.

  • fortyver

    Ah, another ad for Manhattan Mini Storage account that their agency is trying to lose. Not smart. Not funny. Not anything. The new campaign is just plain annoying. The political quips are just lame.