Critics Are Vocal, But A Brand Has To Know When To Listen And When To Trust Its Gut

The following ads from DirecTV are not featured on the brand’s YouTube page. Which is weak. If you’re going to make these spots and air them, stand by them.

According to Adfreak, the “boxer” spot was posted for only a few days on DirecTV’s official channel, because the ad (by Grey New York) sparked heated allegations of racism, reverse-racism, and even elder abuse.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.