You are here: Home / Creative Review / Critics Are Vocal, But A Brand Has To Know When To Listen And When To Trust Its Gut

Critics Are Vocal, But A Brand Has To Know When To Listen And When To Trust Its Gut

July 26, 2011 By Leave a Comment

The following ads from DirecTV are not featured on the brand’s YouTube page. Which is weak. If you’re going to make these spots and air them, stand by them.

According to Adfreak, the “boxer” spot was posted for only a few days on DirecTV’s official channel, because the ad (by Grey New York) sparked heated allegations of racism, reverse-racism, and even elder abuse.

Submit to reddit
Filed Under: Creative Review
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.