Crispin Porter & Sustainability

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Alex Bogusky changed the pace today on his FearLess Q+A live Webcast. His guests, Hunter Lovins and Catherine Greener are ecologists, not marketers.
Lovins took the opportunity to say the ad business is the largest educational institution in the world, which is an interesting way of seeing things. She adds that it’s our responsibility to “unleash the power of conscious consumers.” The woman has vision!

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.