Crispin Loses Orville

Well, that sure didn’t take long. From Ad Age:

The agency that “reanimated” the late popcorn founder Orville Redenbacher for ConAgra Foods has lost the brand, along with Slim Jim beef jerky in a $34 million account shift.
ConAgra shifted the two brands from Crispin Porter & Bogusky to independent Venables, Bell & Partners, according to people familiar with the accounts. Crispin created a lot of buzz for the brands — not all of it positive — as ad reviewers, blogs and the general public debated the relative creepiness of the computer-generated pitchman quickly dubbed “Deadenbacher.”

Can we finally bury the idea of bringing dead people back to life in commercials?

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Brendon

    I agree with burying the idea…although, I keep waiting to see Dave Thomas re-emerge in the next Wendy’s campaign…

  • yikes

    Nary a mention on Adweek about this, either. Interesting.

  • http://www.CalleCompany.com Martin Calle

    BLIND FAITH WAS A BAND – NOT SOMETHING YOU PUT IN ADVERTISING AGENCIES
    Martin Calle
    Marketer
    New Product & Product Positioning Pioneer
    Calle & Company
    http://www.callecompany.com