Well, that sure didn’t take long. From Ad Age:
The agency that “reanimated” the late popcorn founder Orville Redenbacher for ConAgra Foods has lost the brand, along with Slim Jim beef jerky in a $34 million account shift.
ConAgra shifted the two brands from Crispin Porter & Bogusky to independent Venables, Bell & Partners, according to people familiar with the accounts. Crispin created a lot of buzz for the brands — not all of it positive — as ad reviewers, blogs and the general public debated the relative creepiness of the computer-generated pitchman quickly dubbed “Deadenbacher.”
Can we finally bury the idea of bringing dead people back to life in commercials?
