Crispin Loses Orville

Well, that sure didn’t take long. From Ad Age:

The agency that “reanimated” the late popcorn founder Orville Redenbacher for ConAgra Foods has lost the brand, along with Slim Jim beef jerky in a $34 million account shift.
ConAgra shifted the two brands from Crispin Porter & Bogusky to independent Venables, Bell & Partners, according to people familiar with the accounts. Crispin created a lot of buzz for the brands — not all of it positive — as ad reviewers, blogs and the general public debated the relative creepiness of the computer-generated pitchman quickly dubbed “Deadenbacher.”

Can we finally bury the idea of bringing dead people back to life in commercials?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Brendon

    I agree with burying the idea…although, I keep waiting to see Dave Thomas re-emerge in the next Wendy’s campaign…

  • yikes

    Nary a mention on Adweek about this, either. Interesting.

  • http://www.CalleCompany.com Martin Calle

    BLIND FAITH WAS A BAND – NOT SOMETHING YOU PUT IN ADVERTISING AGENCIES
    Martin Calle
    Marketer
    New Product & Product Positioning Pioneer
    Calle & Company
    http://www.callecompany.com