Crispin Gets Big–Big Enough For A NYT Story

Jay Chiat used to ask “How big can we get before we get bad?” Today, The New York Times asks that question about CB&P.

Some skeptics see Crispin and like-minded agencies as a temporary blip. “The big agencies are saying that being big doesn’t mean you can’t be creative, and they’re going to prove it,” said Leslie Winthrop, chief executive at AAR Partners in New York.
So how nervous are Madison Avenue agencies about the Crispin model?
“Not nervous enough,” said Richard Roth, the president of the agency search firm Roth Associates.
Crispin executives remain confident, and maintain that their competitors have plenty to fear. “It’s hard for firms to transform themselves,” Chuck Porter, Crispin’s chairman, said of the big agencies. “But they’ll either adapt or die.”

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.