Creepy King Nowhere Near BK’s Guacpper

According to Los Angeles Times, on Monday Burger King will roll out its new guacamole-filled California Whopper nationwide.

And the accompanying advertisements from McGarry Bowen will feature lush images of avocados, tomatoes, lettuce and beef.

What? No King? No King.

“There seems to be no place for a plasticized sovereign derided by many customers as creepy instead of edgy,” reasons the Times.

“That’s not to say that in the future, we don’t introduce him in some other form,” said spokesman Miguel Piedra. “But our new marketing approach is more food-centric.”

photo credit: The Impulsive Buy

[UPDATE] Here’s a look at McGarry Bowen’s new ad:

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.