Speaking at the Midem music conference in Cannes, producer and hip hop star Pharrell Williams–a man with a well-honed identity–unexpectedly gave the agency business a rousing endorsement.
Asked what he would do if he was starting out today, the singer and producer told the BBC: “I would probably build a site, a home for my music, a destination where people could come and see me and what I do and what I’m thinking about.
“And then I’d probably assemble a team of kids that would go and bug the hell out of advertising agencies and marketing companies to use my music.”
“I would want to establish myself and show the world that I have interesting music, but I would create that world.
In other words, Williams would create that world, a.k.a. his brand identity, because very few record labels today have the resources to do so.
Speaking for myself, I’d love to have performing artists as clients. I love music and advertising something one loves is always a treat.
