Barkley’s Sonic Drive-In TV spot for cranberry iced tea was one of the most highly recalled restaurant commercials of the year, according to an IAG Research report.
The No. 1 most-recalled spot according to the report was a Subway spot featuring Jared and Philadelphia Phillies slugger Ryan Howard, while the Sonic spot tied for second with another Subway spot, one featuring Jared and New Orleans running back Reggie Bush.
From a creative perspective there’s no comparison between Subway’s work and Sonic’s. IAG must have sampled a lot of sports fans.
[via Kansas City Star]
