Crantastic Recall


Barkley’s Sonic Drive-In TV spot for cranberry iced tea was one of the most highly recalled restaurant commercials of the year, according to an IAG Research report.
The No. 1 most-recalled spot according to the report was a Subway spot featuring Jared and Philadelphia Phillies slugger Ryan Howard, while the Sonic spot tied for second with another Subway spot, one featuring Jared and New Orleans running back Reggie Bush.
From a creative perspective there’s no comparison between Subway’s work and Sonic’s. IAG must have sampled a lot of sports fans.
[via Kansas City Star]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.