Crantastic Recall


Barkley’s Sonic Drive-In TV spot for cranberry iced tea was one of the most highly recalled restaurant commercials of the year, according to an IAG Research report.
The No. 1 most-recalled spot according to the report was a Subway spot featuring Jared and Philadelphia Phillies slugger Ryan Howard, while the Sonic spot tied for second with another Subway spot, one featuring Jared and New Orleans running back Reggie Bush.
From a creative perspective there’s no comparison between Subway’s work and Sonic’s. IAG must have sampled a lot of sports fans.
[via Kansas City Star]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.