Crafty Cut Outs Introduce The Real People Behind The Juice

Here’s some new work from Cole & Weber United for Tree Top Apple Juice.
Consisting of digital, social media and print elements, the campaign brings to life real stories of Tree Top farmers and employees, illustrated through the vivid hand-cut paper art of Jayme McGowan.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.