Crafty Cut Outs Introduce The Real People Behind The Juice

Here’s some new work from Cole & Weber United for Tree Top Apple Juice.
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Consisting of digital, social media and print elements, the campaign brings to life real stories of Tree Top farmers and employees, illustrated through the vivid hand-cut paper art of Jayme McGowan.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.