The online video site formerly known as Grouper — the one purchased by Sony for $65 million last August — has a new name and a new direction.
Now known as Crackle, the Sausalito-based startup will function as a Sony Pictures-backed online talent studio.
The hope is that in between Hollywood and YouTube, there is an opportunity to bring together nascent actors and film-makers and turn them into tomorrow’s silver-screen stars.
Crackle is also promising higher production values in effort to distinguish itself from the grainy vids found on YouTube and other video sites.
Crackle Paves The Path To Hollywood
July 17, 2007 By