The online video site formerly known as Grouper — the one purchased by Sony for $65 million last August — has a new name and a new direction.
Now known as Crackle, the Sausalito-based startup will function as a Sony Pictures-backed online talent studio.
The hope is that in between Hollywood and YouTube, there is an opportunity to bring together nascent actors and film-makers and turn them into tomorrow’s silver-screen stars.
Crackle is also promising higher production values in effort to distinguish itself from the grainy vids found on YouTube and other video sites.
[via VentureBeat]
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