Crackle Paves The Path To Hollywood

The online video site formerly known as Grouper — the one purchased by Sony for $65 million last August — has a new name and a new direction.
Now known as Crackle, the Sausalito-based startup will function as a Sony Pictures-backed online talent studio.
The hope is that in between Hollywood and YouTube, there is an opportunity to bring together nascent actors and film-makers and turn them into tomorrow’s silver-screen stars.
Crackle is also promising higher production values in effort to distinguish itself from the grainy vids found on YouTube and other video sites.
[via VentureBeat]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.