CP+B Goes From 30-Second Spots To 30-Minute Shows

from C21 Media: Looking beyond the traditional TV world for inspiration, Fox Television Studios has inked a first-look deal with US ad agency Crispin Porter + Bogusky (CP+B) for new programme ideas.
The deal gives FtvS first refusal on any of CP+B’s ideas for scripted and unscripted series, and comes as networks, TV producers and advertisers the world over forge closer relationships with branded entertainment and sponsored content.
Award-winning CP+B, based in Miami, is best-known for its Truth anti-smoking campaign, and also works for the likes of BMW, Burger King, Google, Earthlink, Gateway and Virgin Atlantic Airways.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.