Couple A Thumbs And An Expensive Phone Delivers A Pizza


According to Mobile Marketer, Pizza Hut’s iPhone three-month old iPhone app has already netted more than $1 million in sales.
“We are extremely excited here about the explosive growth we’ve seen, $1 million in sales is pretty substantial for an iPhone app,” said Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, TX.
Mashable point out that “it probably doesn’t hurt” that customers get 20% off on orders made using the app.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.