Couple A Thumbs And An Expensive Phone Delivers A Pizza


According to Mobile Marketer, Pizza Hut’s iPhone three-month old iPhone app has already netted more than $1 million in sales.
“We are extremely excited here about the explosive growth we’ve seen, $1 million in sales is pretty substantial for an iPhone app,” said Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, TX.
Mashable point out that “it probably doesn’t hurt” that customers get 20% off on orders made using the app.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.