Hayden Panettiere is the latest face, form and voice to promote cotton’s role as a versatile textile fiber.
No, I didn’t write the above lede, but I want you to see it, since it takes imagination to come up with this kind of PR copy.
Okay, on to the spot. Does it make you want to wear cotton? Or buy cotton for a loved one?
The agency on Cotton, DDB New York, also invites us to take a guided tour of Panettiere’s closet.
Because, you know, who wouldn’t want that?