Corolla Wants To Be Your First Car

September 20, 2010 By David Burn 2 Comments

Today Break Media and Toyota introduce Standup Stories “My First Ride,” an original Webseries featuring six comedians as they share the story of their first car experience.

The Webseries was filmed with a live 75-member audience at Hollywood’s historic Improv comedy club. Break Media’s Creative Lab, Toyota, and Saatchi & Saatchi led the creative process on the project, tapping Primetime Emmy award-winning director Rocco Urbisci and comic talents Bret Ernst, Dean Edwards, Ian Bagg, Daryl Wright, and Carlie & Doni.

Filed Under: Content, Webisodes

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

Guest

awesome!
http://www.rayskillmanautomall.com/ Simon Schempp

Guess Toyota hasn’t run out of a good marketing campaign, just yet! I find Carlie and Doni’s skit quite hilarious! I hope I see more innovative (and, of course, fun) marketing strategies from the automobile industry in the near future.