Corolla Wants To Be Your First Car

Today Break Media and Toyota introduce Standup Stories “My First Ride,” an original Webseries featuring six comedians as they share the story of their first car experience.

The Webseries was filmed with a live 75-member audience at Hollywood’s historic Improv comedy club. Break Media’s Creative Lab, Toyota, and Saatchi & Saatchi led the creative process on the project, tapping Primetime Emmy award-winning director Rocco Urbisci and comic talents Bret Ernst, Dean Edwards, Ian Bagg, Daryl Wright, and Carlie & Doni.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Guest

    awesome!

  • http://www.rayskillmanautomall.com/ Simon Schempp

    Guess Toyota hasn’t run out of a good marketing campaign, just yet! I find Carlie and Doni’s skit quite hilarious! I hope I see more innovative (and, of course, fun) marketing strategies from the automobile industry in the near future.