Corolla Wants To Be Your First Car

Today Break Media and Toyota introduce Standup Stories “My First Ride,” an original Webseries featuring six comedians as they share the story of their first car experience.

The Webseries was filmed with a live 75-member audience at Hollywood’s historic Improv comedy club. Break Media’s Creative Lab, Toyota, and Saatchi & Saatchi led the creative process on the project, tapping Primetime Emmy award-winning director Rocco Urbisci and comic talents Bret Ernst, Dean Edwards, Ian Bagg, Daryl Wright, and Carlie & Doni.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. awesome!

  2. Guess Toyota hasn’t run out of a good marketing campaign, just yet! I find Carlie and Doni’s skit quite hilarious! I hope I see more innovative (and, of course, fun) marketing strategies from the automobile industry in the near future.