Copper Advertising Closes

Maybe our friend Dean over at Black Lab Five can shine some more light on this, but Copper Advertising, formerly known as TraverRohrback and a shop that has done good work that got some national attention, has closed its doors. I know they always tried to lure good creative talent there (I say that, ever so humbly, because more than one creative recruiter over the years called me about them.) This story in the Kalamazoo Gazette has more.

“It seemed like we had great accounts that just never went forward, progressed or grew,” said Alan Wolstencroft, a creative director whose job at Copper was terminated last month. “ I just wish there was more business… I don’t know if it’s the economy or maybe Kalamazoo is a hard region to pull together.”

Is it getting tougher, or easier, for small regional shops to do business?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Dang. How sad. They had a good thing going there with all there work. Those Gordo snowboard radio are just plain genius.

  2. Not much to report from me — I left 18 months ago. It is always disheartening when an agency closes.

  3. SweaterVest says:

    This ad agency had been deteriorating ever since Lawler Ballard sold out to Earle Palmer Brown back in the early 90’s. Not a surprise.

  4. Rankin Mapother says:

    Bad creative plus bad strategy = disaster

  5. freddy mendelson says:

    Copper had some great work. Sad. Remember the library spot? The Gordo radio? “I canned that old corn dog.”

  6. I was one of thoses creatives that left Manhattan to go to Copper with the dream of helping put them on the creative map. A gamble indeed, but I felt ready for a big jump. People looked at me like I was beyond crazy. It was a good year there, but quickly went south beyond that. No budgets. Creative was solid (Gordo, Wild Africa, American beer month), but not everyone was thinking big. There are much worse cities, however ‘the zoo’ was a pretty odd place.

  7. Anonymous says:

    Well I heard there was a partner defection, who took some good talent from copper. Many companies cannot survive that kind of betrayal.