Coors’ Multiple Wives

First Coors gets married to a Canadian. Now, the Golden, CO-based brewer is adding another wife, this one from London and Milwaukee. And check this, the first wife’s name will be dropped. How unfair life can be.
The new company will combine Coors’ two breweries with Miller’s seven plants. Under the deal, a Coors product can be brewed at a Miller plant and vice versa. Thus, the combined firm will bring its production closer to end markets, creating huge savings on shipping.
MillerCoors said both Denver and Milwaukee will keep some headquarters functions but hasn’t chosen a home base yet.
Anheuser-Busch’s shares dropped 46 cents, or 1 percent, closing at $51.57. Meanwhile, Molson Coors’ stock shot up $5.32 cents or 10.5 percent, closing at $56.15.
[via Chicago Tribune]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.