At long last, Coors Brewing has found a way to make their key point-of-difference relevant to young male beer drinkers.
Beer Drinkers Against the Mistreatment of Beer Mission Statement
Imagine being packed by the hundreds, even thousands, into un-refrigerated or un-insulated trucks and rail cars for days on end. Standing in up to 100 degree heat. No windows, no air-conditioning. It sounds like a scene from a horror movie, but for millions of beers it’s a grim reality.
Fortunately, there is hope.
Our organization is dedicated to the welfare of beer – a voice for the silent masses. We are dedicated to educating the public and pressuring breweries that fail to adopt cold-friendly practices through, commercials, concerts and acts of non-violent civil disobedience and on the world wide web at www.beerdrinkersagainstthemistreatmentofbeer.com. We shall not rest until we have put an end to the unnecessary practice of hot shipping. Because I think we can all agree. Beer deserves better.