Coors It Is Not

Breckenridge Brewery — 45th in size among the 1,800 U.S. craft breweries — is enhancing its grassroots and print efforts with four, 15-second “Truth in Beervertising” spots from Denver’s Cultivator Advertising & Design.

According to Maketing Daily, the commercials are airing only on Fox 31 Colorado but they are realizing reach far beyond that because of their deadpan humor.

“Beer bloggers and critics have jumped all over these spots, so we’re getting a lot of play and viral action,” says Breckenridge brewmaster and general manager Todd Usry. “So far, there are direct links to our videos on about 14 beer-oriented sites.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. These short commercial ads are actually pretty genius, as the creators of them realize the power of social media and viral marketing. It doesn’t matter that it only is aired in just one small city, because if it’s good (or funny) enough, people will share it and you get a ton of exposure. Commercials aren’t just for TV anymore….