Context Matters. Yes, Even In Presidential Politics.

The following Romney ad misappropriates President Obama’s words. “If we keep talking about the economy, we’re going to lose,” says Obama. The problem is Obama was mocking a McCain strategist when he repeated those words, but that context is lost here.

Romney unveiled the 60-second spot Monday night on Fox News, and the commercial is scheduled to begin airing today on New Hampshire’s WMUR.

In an interview with Fox’s Sean Hannity, where he debuted the ad, Romney kept his focus almost exclusively on Obama. Romney called Obama “a rigid ideologue” and asserted that “his policies are bankrupt,” although he stopped short of labeling the president a socialist, as Hannity did.

Source: The Washington Post

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.