Content Proposes to Advertising. Advertising Accepts.

According to Ad Age, Hollywood’s oldest talent shop, the 110-year-old William Morris Agency, is partnering with a triumvirate of digital media, wireless and advertising executives to create a joint venture called Agency 3.0, a digital-marketing-services company seeking to marry digital technology to strategically developed content.
The new venture aims to “bring the ad dollars that much closer to the creative process,” said Greg Johnson, a former chief creative officer at McCann Worldgroup and Digitas.
Another partner, Steve Stanford, who created rival talent agency ICM’s digital media group, said, “Today, a show that has sponsors already in place has a much better chance of airing.”
The team will be based at William Morris’ Beverly Hills headquarters.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://www.nothingworksblog.com Luke Walker

    Hey David,
    Luke here, met you at the Balaya event today. Just wanted to stop by and say hi.
    Cool blog man, I will add it to my daily routine.