Content Proposes to Advertising. Advertising Accepts.

According to Ad Age, Hollywood’s oldest talent shop, the 110-year-old William Morris Agency, is partnering with a triumvirate of digital media, wireless and advertising executives to create a joint venture called Agency 3.0, a digital-marketing-services company seeking to marry digital technology to strategically developed content.
The new venture aims to “bring the ad dollars that much closer to the creative process,” said Greg Johnson, a former chief creative officer at McCann Worldgroup and Digitas.
Another partner, Steve Stanford, who created rival talent agency ICM’s digital media group, said, “Today, a show that has sponsors already in place has a much better chance of airing.”
The team will be based at William Morris’ Beverly Hills headquarters.

About David Burn

Comments

  1. Hey David,
    Luke here, met you at the Balaya event today. Just wanted to stop by and say hi.
    Cool blog man, I will add it to my daily routine.