Content Is Still King

According to the Online Publishers Association’s Internet Activity Index, 42.7% of consumer time online is spent with content sites, 28.6% is with communication sites, 16.1% with commerce sites and 5% on search sites.
The OPA describes content sites as those designed primarily to provide news, information and entertainment. Examples of those included in this segment are CNN.com, ESPN.com and MapQuest.
[via Ad Age]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.