Content Is Still King

According to the Online Publishers Association’s Internet Activity Index, 42.7% of consumer time online is spent with content sites, 28.6% is with communication sites, 16.1% with commerce sites and 5% on search sites.
The OPA describes content sites as those designed primarily to provide news, information and entertainment. Examples of those included in this segment are CNN.com, ESPN.com and MapQuest.
[via Ad Age]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.