Content Is King

It’s not enough for Google to “do no evil.” They must also do good.
According to the New York Post, beginning this Friday the search giant will in fact do good.

Google is trying to clean up its search results by cracking down on dubious Web sites that contain little content but lots of ads.
Google has notified a number of Web publishers in the last few days that they will be dropped from its popular “AdSense” program starting June 1.
Although Google still makes money off of these sites, they don’t like them because they hurt the quality of search results and reduce the “click through” rate for advertisers.
“If advertisers get a bad return on their investment, they will stop spending money,” said Jeremy Schoemaker, an AdSense expert who runs the popular ShoeMoney.com blog.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.