Content Is King

Stuart Elliott in yesterday’s New York Times:

Like modern-day Medicis hoping to discover the next Da Vinci, marketers are becoming patrons of programming.

Sometimes the lead is all you need.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. As I posted yesterday on AdScam… This was one of the lamest things Elliot has written (and he writes some pretty lame columns) Early TV and radio was ALL sponsored programming! Has this guy ever actually worked in advertising? Bring back Randall Rothenberg.