Content Is King

Stuart Elliott in yesterday’s New York Times:

Like modern-day Medicis hoping to discover the next Da Vinci, marketers are becoming patrons of programming.

Sometimes the lead is all you need.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.