Content for the Social Space

Steve McKee of McKee Wallwork Cleveland Advertising believes small business has every reason to invest in social media.
Here he is in BusinessWeek pointing to reason number one:

The biggest reason to use social media is that it’s free. You can be a significant player online without laying out any cash, and in this economic environment cash is king more than ever. It does take time, though, and in business time is money. But getting up to speed on social media is like learning to ride a bike; it’s difficult and intimidating at first, but once you get the hang of it you can get where you want to go quickly–and even enjoy the ride.

I also believe social media can be a productive place for small business. Which is why I’m offering this outline that explains how a business might benefit:

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.