Content Overload Warning: Don’t Make Me Read This

Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun.

Problem is, the sun is a blistering force that withers all memes and movements alike.

Mike Reeder, VP of Account Planning at Possible in Seattle has read, heard and seen enough already. Which is understandable when you see the enormity of the problem.

According to IBM:

Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data.

Ergo, Reeder’s request to stop (the presses).

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.