Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun.
Problem is, the sun is a blistering force that withers all memes and movements alike.
There’s enough content. Please stop.
— Reeder (@thatreeder) April 9, 2013
Mike Reeder, VP of Account Planning at Possible in Seattle has read, heard and seen enough already. Which is understandable when you see the enormity of the problem.
According to IBM:
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data.
Ergo, Reeder’s request to stop (the presses).