Whole Foods Serves Its Customers Green-Minded Films

Film festivals can be esoteric affairs, but Whole Foods Market has a different take. The Austin-based retailer is preparing to introduce Do Something Reel Film Festival next month.

The natural grocer’s festival features a collection of six films focused on passionate people making a difference in the world. The films will be shown in theaters around the nation, with proceeds from ticket sales going to grants to help produce more environmentally-minded films.

According to The New York Times, Marci Frumkin of a Whole Foods said, “We’re bringing the film festival to the people, instead of making them go somewhere like Park City.”

Here’s the trailer for one of the films:

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