Whole Foods Serves Its Customers Green-Minded Films

Film festivals can be esoteric affairs, but Whole Foods Market has a different take. The Austin-based retailer is preparing to introduce Do Something Reel Film Festival next month.

The natural grocer’s festival features a collection of six films focused on passionate people making a difference in the world. The films will be shown in theaters around the nation, with proceeds from ticket sales going to grants to help produce more environmentally-minded films.

According to The New York Times, Marci Frumkin of a Whole Foods said, “We’re bringing the film festival to the people, instead of making them go somewhere like Park City.”

Here’s the trailer for one of the films:

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.