Contemporary Artists Cover An Advertising Classic

Cotton Inc. is reintroducing a song from 1989, “The Fabric of Our Lives,” that served through the 1990s as a jingle in commercials for clothing and home furnishings made from cotton.

The jingle comes back this week in a campaign from DDB/New York. To make sure the cotton jingle “is relevant to a new audience,” said Cassandra Anderson, creative director at DDB, it is being performed by contemporary musicians like Zooey Deschanel, Miranda Lambert and Jazmine Sullivan.
[via The New York Times]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.