Contemporary Artists Cover An Advertising Classic

Cotton Inc. is reintroducing a song from 1989, “The Fabric of Our Lives,” that served through the 1990s as a jingle in commercials for clothing and home furnishings made from cotton.

The jingle comes back this week in a campaign from DDB/New York. To make sure the cotton jingle “is relevant to a new audience,” said Cassandra Anderson, creative director at DDB, it is being performed by contemporary musicians like Zooey Deschanel, Miranda Lambert and Jazmine Sullivan.
[via The New York Times]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.