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Consumers Who Make Commercials Are Not Typical Consumers

March 24, 2010 By 3 Comments

Shannon Stephaniuk of Glossy was just saying the other day how tired she is of Doritos’ user generated videos. So when her friend, director Aleysa Young, shared
her spot for Doritos Viralcity, she was worried that she’d hate it. But she didn’t.

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Filed Under: Consumer Generated Media
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • dave

    I hated it enough for Shannon and myself.

  • http://godsofadvertising.wordpress.com Steffan Postaer

    No worse than 80% of what’s being done by so-called BDA’s. However, not better either.What does it all mean???

  • http://adpulp.com David Burn

    What does it all mean? Ah…how can I resist such a huge question?
    It means that contests are a lot better than they used to be.
    In the old days, a contest involved dropping one’s name in a bucket. Now, in order to play you first must get out your video recording device and make something with it, then you get to drop your name in the brand’s contest bucket.