Consumers Who Make Commercials Are Not Typical Consumers

Shannon Stephaniuk of Glossy was just saying the other day how tired she is of Doritos’ user generated videos. So when her friend, director Aleysa Young, shared
her spot for Doritos Viralcity, she was worried that she’d hate it. But she didn’t.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I hated it enough for Shannon and myself.

  2. No worse than 80% of what’s being done by so-called BDA’s. However, not better either.What does it all mean???

  3. What does it all mean? Ah…how can I resist such a huge question?
    It means that contests are a lot better than they used to be.
    In the old days, a contest involved dropping one’s name in a bucket. Now, in order to play you first must get out your video recording device and make something with it, then you get to drop your name in the brand’s contest bucket.