Consumer Resistance Mounts

Do you need proof that 99.9% of the ads currently in circulation suck? If you do need such evidence, Associated Press has it.

Consumers put away their wallets in June, sending retail sales crashing by the sharpest amount in nearly two years.
The Commerce Department reported today that retail sales fell by 0.9 percent last month, the biggest drop since August 2005. Demand for autos, furniture and building supplies all plunged.
The drop was much bigger than the flat reading that economists had been expecting. It raised new worries about consumer spending, which is closely watched because it accounts for two-thirds of total economic activity.

Come on people. We can do better. Our brilliant ideas are supposed to lead to the sweet ring of cash registers.
Time to try harder, I guess.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.AngelaHayden.net Angela Hayden

    I think consumer spending has dropped because many people are in severe credit card debt and housing debt.
    Also, a majority of the population in America are living paycheck to paycheck.
    Let’s see: buy baby formula and diapers or that sexy black dress?

  • everyhipsteraddork

    Dude, no way.
    How is this possible?
    Didn’t everyone see all the kickass Cannes winners this year?
    And all the YouTube videos of people doing goofy stuff with products, acting all crazy and stuff without even showing logos or anything.
    Dude, some of those got like a million views!
    You’re telling me that stuff doesn’t really sell anything?
    Like whoa, dude.
    This means at some point in my career I might need to create some stuff that actually communicates instead of just doing things my three remaining aging college buddies who aren’t married yet think are cool.
    Way to bum me out, dude.

  • http://tangerinetoad.blogspot.com tangerine Toad

    @everyhipsteradork: I’ve been blogging about this for a while, the fact that award shows are all predicated on the tastes of the 30something upper middle class white male hipsters who judge them. And that unfortunately, most products are not aimed at upper middle class white male hipsters.
    TT