According to Chevrolet’s press release from last Friday, college students from across the U.S. will compete to produce a Super Bowl spot for the automaker, giving consumer generated media its largest audience ever.
The winning team will participate in the production process as their concept is developed and made into a 30 second television commercial. The spot will then air during Super Bowl XLI on February 4, 2007.
Chevrolet contacted advertising, marketing, and film programs at some 340 colleges and universities across the country, and reached out to hundreds of other schools, including community colleges, to give as many students as possible the chance to enter the challenge.
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