Congrats To The Via Agency

July 29, 2011 By David Burn 2 Comments

Yesterday I declared, “W+K is in Portland, but not of Portland.” Imagine my surprise this morning upon seeing the following declaration on The Via Agency’s site…

The Via Agency, of course, is located in Portland, Maine. It’s also, as of last night’s awards ceremony in Denver, Ad Age’s Small Agency of the Year.

Ad Age reports on Via’s recent success:

One of its most daunting challenges this year was helping Samsung launch its Galaxy Tab. Five weeks from launch, the marketer had no creative — so it turned to Via. With the help of a campaign involving TV, home-page takeovers, social-media efforts and more, Samsung sold 3 million pads. Those sorts of results led the agency to grow by more than 20% in 2011, adding 22 new brands to the roster with a revenue mix of 60% digital, 30% traditional and 10% marketing consulting.

Sell lots of stuff. Win new business. That’s the golden rule.

Filed Under: Agencies, Awards

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

http://twitter.com/MediaFiche MediaFiche

Portland, Oregon

Portland, Maine

Both remote corners of the country, right?
- http://adpulp.com David Burn
  
  Totally!