According to AdAge, Zack16 and his missing man parts is an effort to sell more Tampax.
“It was inexpensive for us to do this one little effort and kind of get a feel for how much pickup it gets, if it goes viral or if it doesn’t,” a P&G spokesman said.
Leo Burnett is the agency behind the work.
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About David Burn
Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.