According to AdAge, Zack16 and his missing man parts is an effort to sell more Tampax.
“It was inexpensive for us to do this one little effort and kind of get a feel for how much pickup it gets, if it goes viral or if it doesn’t,” a P&G spokesman said.
Leo Burnett is the agency behind the work.
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About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.