David&Goliath and Siltanen & Partners in El Segundo; Saatchi & Saatchi in Torrance; Team One in El Segundo; RPA in Santa Monica; and Innocean in Huntington Beach. All have been toiling away on Super Bowl commercials for their clients.
Meg James of Los Angeles Times notes that 20 of this Sunday’s Super Bowl commercials, including those for Hollywood films, were made in Los Angeles.
“We look at this as the ultimate showdown with other advertisers and other agencies,” said Michael Sheldon, chief executive of Deutsch LA, which handles advertising for Volkswagen. “This is a creative arms war.”
“We have the best editors, the best music houses and directors. Over time I think you’ll see Los Angeles become the epicenter for advertising, “Rob Siltanen said.
Los Angeles has experienced a shooting spree as local agencies have expanded and new ones have opened. Together, local agencies make for an estimated $4-billion annual industry.