Community Reporting Is Still A Backbone, But It Belongs To Someone Else Now

Hyperlocal is heating up.
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MSNBC.com this summer acquired EveryBlock, which feeds crime reports, restaurant health inspections and other data to news organizations’ Web sites. AOL Inc. recently acquired the local-news network Patch. And now CNN.com is partnering with Outside.in.
According to The Wall Street Journal, CNN will begin to republish Outside.in dispatches on its own Web site–the biggest push into local news so far by one of the most popular national news outlets in the country. CNN and other Turner sites had nearly 64 million unique visitors in October, according to comScore Inc.
Outside.in points to AdPulp content from time to time, so maybe our work will now find it’s way to CNN.com. Interesting…

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.