Community Managers, This One's For You

Laura Fitton’s firm, oneforty, realized that the growing complexity in managing social media marketing programs was a problem in need of a solution.

“We saw painful-looking improvised solutions – spreadsheets, docs, project management software – stretched to their breaking point to try to coordinate social programs,” says Fitton. “When we realized we could help – in a simple, flexible way – we built SocialBase.”