From an ad man’s perspective, DVRs are the bane of TV’s existence.
According to The New York Times, 27% of American households now own one of these hideous devices and use it to fast forward through commercials. Can you imagine?
Here’s the thing with a DVR though…you have to watch the screen to know when/where to skip commercials.
And a new report in The Journal of Marketing oddly claims that ad messages still manage to get through, even in this viewer-empowered media environment.
…viewers were still able to recall commercials that contained many frames featuring the brand’s name or logo in the center of the screen. Such commercials made viewers like the featured brands better, and increased their desire to buy the products advertised.