Come See The Creepy Side Of Sears

I gotta admit, I don’t think about Sears much. Haven’t bought anything there in years and yes, I’ll always remember it as the place where my grandfather would park the car when he took us to the mall.
But Sears is still alive. Sort of.
You can see more of Sears’ Sears’ pursuit of the zombie shopper here, and befriend Zombie Shopper on Twitter.
I appreciate the whimsy, but I wonder if this’ll help resurrect Sears’ image in the eyes of younger consumers. It’s awfully hard to reincarnate a brand that’s been killed by changing demographics, shifting retail trends, and big box stores like Wal-Mart.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.