Come Out Come Out Whoever You Are

In June 2005, Jeffrey Miron, a Visiting Professor of Economics at Harvard University, wrote a report, “Budgetary Implications of Marijuana Prohibition in the United States” arguing for the regulation and taxation of marijuana and sent it to President Bush. It included the sweeping endorsements of over 530 of the world’s most respected economists, including that of Milton Friedman, the Nobel Memorial Prize recipient and member of President Ronald Reagan’s Economic Policy Advisory Board.
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Now, ANIMAL magazine features the Professor on the cover of its latest issue. The zine also recruited one of the “hottest advertising agencies in the world” (on condition of anonymity) to create a fully integrated ad campaign that includes a stencil, a tear our letter to the president, and will soon include an interactive component.
Great. But what’s up with the agency in question demanding anonymity? Would they demand the same if their client was pushing alcohol or tobacco?

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.