College Students Are All Thumbs

December 12, 2008 By David Burn 3 Comments

eROI is out with a new study that makes it clear how important the mobile phone is to today’s college students.

From what I’ve seen, pulling together a text messaging program is no simple task (it has to work across multiple platforms and generally takes months of planning). Yet, do we have much choice if our clients wish to speak to America’s future leaders?

Filed Under: Demographics, Texting

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://www.robheller.com Rob Heller

I’m curious where actual phone conversation fits into this diagram…
wade

Good question, Rob. Also wonder if “preferred method of communicating” with friends/parents would necessarily apply to advertisers.
I’m not a big texter, but finding out how the exam went or where the party is tonight or what time your significant other needs you to pick her up is a an entirely different kind of communicating.
Then again, maybe it doesn’t matter. I mean, telemarketing is annoying as hell, yet there still seem to be plenty of companies using it to make money. Guess there’s no reason “textmarketers” can’t join in the fun. You know, before joining the telemarketers in hell.
http://www.eroi.com Jeff Mills

Rob:
I authored the study and we only focused on Online methods of communications, we did not take phone, direct mail, etc. into consideration for this study as it was only directed to “How students communicate Online.”
Thanks
Jeff
eROI, Inc.