College Students Are All Thumbs

eROI is out with a new study that makes it clear how important the mobile phone is to today’s college students.
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From what I’ve seen, pulling together a text messaging program is no simple task (it has to work across multiple platforms and generally takes months of planning). Yet, do we have much choice if our clients wish to speak to America’s future leaders?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.