GMC Sierra is teaming with ESPN to test your knowledge of NFL Playoff and Superbowl history. Fans can also win a new GMC Sierra and $100 online gift certificates to NFLshop.com.
Digitas was responsible for all of the strategy, planning, and creative development of the program.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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