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College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air

February 4, 2012 By Leave a Comment

Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet.

According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a social network for videographers, directors and filmmakers that connects companies with creative talent through selective crowdsourcing.

Without further ado, the crowdsourced (or is it consumer generated?) Super Bowl ad for Dannon’s Greek yogurt, OIKOS:

According to Poptent, the site’s top producers delivered 34 fully-produced videos for the brand team’s consideration. All productions used a stand-in for John Stamos in their original commercials.

[UPDATE] A controversy is now brewing regarding the spot above. It seems the sound for this spot is an awful lot like a song from John Butler Trio. And the spot itself is pretty much a direct lift from an earlier 7-Up spot, as well. I suppose the brand saved money by crowndsourcing the creative here, but what will it cost them in the end?

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Filed Under: Consumer Generated Media, Crowdsourcing, Directors, Spotlight on NW Creative, Super Bowl
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.