Coke Reigns Supreme

According to The Wall Street Journal (paid sub. req.), Coca-Cola Co. topped the list of Harris Interactive’s annual poll of “best brands” for the first time, as Sony Corp. slipped from the top spot, where it sat for seven straight years.

  • Coca-Cola
  • Sony
  • Toyota
  • Dell
  • Ford
  • Kraft Foods
  • Pepsi Cola
  • Microsoft
  • Apple
  • Honda

To compile the list, Harris surveyed 2,372 adults online, asking them to consider the brands of products and services they were familiar with and name the three they considered the best. Respondents weren’t read or shown a list of brand names, Harris says.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.