Coke Really Does Want To Reinvent Its Advertising

Coke asked for ideas. Now they’re about to get some.
According to Adweek, Portland-based independent, Wieden + Kennedy has picked up duties on the soft drink giant’s flagship brand. Billings are rumored to be in the neighborhood of $200 million.
Pio Schunker, vice president of advertising for the Atlanta-based soft drink giant, made the decision to move the flagship brand.
W+K already handles Coke’s PowerAde brand, and had produced Coke ads for the 1996 Olympics and the 1998 World Cup.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.