Coke Mole Ferreted Out

According to USA Today, a woman working at Coca-Cola headquarters in Atlanta allegedly lifted trade secrets (including new product samples) and tried to sell them to Pepsi for measly sums.
But Pepsi wasn’t havin’ it.

Three people have been arrested and charged with stealing confidential information about drink recipes from The Coca-Cola and trying to sell it to rival PepsiCo, federal prosecutors said Wednesday.
They are expected to appear before a federal magistrate judge on Thursday in Atlanta.
Pepsi spokesman Dave DeCecco said his company did what any responsible company would do in cooperating with Coke and the investigation.
“Competition can sometimes be fierce, but also must be fair and legal,” DeCecco said. “We’re pleased the authorities and the FBI have identified the people responsible for this.”

You know someone in Pepsi wanted those files. It’s natural to want them.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://multicultclassics.blogspot.com HighJive

    “Competition can sometimes be fierce, but also must be fair and legal.”
    This makes me think of a classic story involving Coke and Pepsi. For many years, Pepsi dominated in a certain Venezuelan market (or some other South American country). Coke tried everything, from promotions to sports tie-ins and more. But no matter what they did, Pepsi continued to kick Coke’s ass. Finally, Coke solved the problem. The solution? Coke bought the Venezuelan Pepsi bottling plant, then effectively shut it down.
    Coke definitely uses its mammoth clout and power to regularly crush competition in many more ways. It’s all fair and legal. But the definitions of fair and legal have definitely been stretched when players like Coke and Pepsi are involved.