Coke Says Liquids Are Good

Since Yahoo is my browser’s home page, I can’t help notice the ad banners on there. Today it’s for The Beverage Institute For Health And Wellness.
Which is Coca-Cola, in other words.
I suppose this is a new tack as Coke tries anything and everything to position itself as more than just a soft drink maker. But this site, an ersatz hydration nutrition portal with a MD advisory board and all, is just weird. Sections entitled “Are You Thirsty?” and “Hydration and You” in particular crack me up.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.